This music video is has a good link between lyrics and what is shown on screen. It is clear that everybody 'loves it' throughout the video (even if it is just because they are getting paid) and this concept is demonstrated throughout. The entire video is based around the lyric 'I don't care, I love it' as you can see the artists, along with the people in the video, all enjoying themselves throughout the video.
I hope they didn't use a Sharpie
Lyrics appear in time to the song
Music and Visuals
There are also links between the music and the visuals. Sometimes the shots are cut in time to the music, others the music is shown through shots of instruments etc.
Close up of the DJ decks demonstrating the 'dancey' track
Some nice lip close ups showing the 'instrument' that is the voice
Star Image Motifs
Icona Pop have a very stylised way of filming, and is used in all of their videos. The techniques they use become identifiable as Icona Pop and so this forms an image.
Two very incona-ic (I'm sorry that was bad) themes are light leaks and black and white. How convenient that they use them both at the same time!
This font is Icona Pop's ident and it appears at the beginning of all of her videos - suits the dancey genre of her music
Notion of Looking
There's a few aspects to this: the notion of looking at the artist in a sexual way, or the notion of looking through screens, cameras, etc.
The video starts with the two artists talking into a camera for reasons unknown
There are lots of close ups of the artists' mouths and lips - this sexualises them slightly, although, the basil eating (see below) is not very sexy...
Mmmmm basil... (She clearly doesn't care, and sure loves it)
El Completo (or whatever)
Icona Pop's I don't Care all analysed and blogged!
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